Craddock's Electrical Service

Content Hub

What is scheduled, on which platform, and what still needs to be made. Updated weekly.

Week of Aug 24, 2026
Updated Wed Aug 26
Managed by DirecTech Connect
11
Booked FB + IG
4
Booked YouTube
0
Booked TikTok
15 / 44
Sept pieces built
10
Clips needed from crew

What the crew needs to shoot this week

Send by Sunday · text thread or shared album

Two clips, that's it

Real job footage outperforms everything else we make. Two usable clips a week fills the whole gap.

  • 1 A panel — before and after The old crowded panel next to the finished one is the single best-performing shot in this trade. Even a phone photo pair works.
  • 2 Anything that looks bad Scorched breaker, melted outlet, rat's-nest wiring, a burned receptacle. Ugly is the content.

How to shoot it

Nobody needs to be a videographer. Five rules.

  • Hold the phone upright. Vertical. Nothing matters more than this.
  • 10–20 seconds is plenty. Short clips cut better than long ones.
  • Say what you're doing in one plain sentence while filming.
  • Get the customer's OK before filming inside a home. No faces, house numbers, or mail.
  • Send it same day to one place, or it dies in a camera roll.

September — what's on the calendar

Storm Season & Fall Prep
Scheduled & live Built, not yet scheduled Nothing built Not applicable
Date Piece FB IG YT TT
Sep 1Tue · 4:34 PM Customer review reelReview  YouTube: "That Chirp at 2am Isn't Random" ✓ — ✓ —
Sep 2Wed · 3:00 PM Power strip vs. whole-home surgeInfo card ✓ ✓ · ·
Sep 3Thu · 10:00 AM That chirp at 2am isn't randomRealism video  YouTube: "Push the Button on That Outlet" ✓ ✓ ✓ —
Sep 4Fri · 3:00 PM How to test a GFCI outletInfo card ✓ ✓ · ·
Sep 5Sat · 10:00 AM Your AC is the hungriest thing on your panelRealism video  Also on YouTube same day ✓ ✓ ✓ —
Sep 6Sun · 3:00 PM What to unplug when weather is comingInfo card ✓ ✓ · ·
Sep 8Tue · 3:00 PM Is your panel storm-ready?Info card  YouTube: "Not Every Outlet Is the Same" ✓ ✓ ✓ —
Sep 9Wed · 10:00 AM Not every outlet in your house is the sameRealism video ✓ ✓ · —
Sep 10Thu · 3:00 PM What size standby generator do you need?Info card ✓ ✓ · ·
Sep 12Sat · 3:00 PM Portable vs. standby: the honest differenceInfo card ✓ ✓ · ·
Sep 14Mon · 10:00 AM Two prongs, three prongs, four prongsRealism video ✓ ✓ · —
Sep 15Tue · 3:00 PM Extension cord gauge: thicker is saferInfo card ✓ ✓ · ·
Sep 17Thu · 3:00 PM Tree limbs near the service lineInfo card  Card is built — waiting on file access to schedule • • · ·
Sep 19Sat · 3:00 PM What to turn back on first after an outageInfo card  Card is built — waiting on file access to schedule • • · ·
Sep 22Tue · 3:00 PM Post-storm warning signsInfo card  Card is built — waiting on file access to schedule • • · ·
Sep 25Fri · 3:00 PM Fall service reminderInfo card  Card is built — waiting on file access to schedule • • · ·
Sep 16–30Remaining Second half of the month is thinSix realism videos, eight animated explainers and ten review videos are still unbuilt. See below. — — — —

September inventory

Target is 44 pieces — 28 videos, 16 stills
11
Built & scheduled
  • 4 realism videos — smoke detector, GFCI, AC condenser, 240V dryer
  • 7 info cards — surge, GFCI test, unplug, panel check, generator sizing, portable vs. standby, cord gauge
  • All on Facebook + Instagram. Four also on YouTube Shorts.
4
Built, not scheduled
  • 4 info cards — tree-limb clearance, post-outage restart order, post-storm warning signs, fall service reminder
  • Files are finished and compliant. Blocked only on restoring folder access. ≈ 15 minutes once unblocked
29
Still to create
  • 10 review videos Blocked — needs real PulseM reviews or crew footage
  • 8 animated explainer videos
  • 6 realism videos
  • 4 review cards Blocked — needs real customer quotes
  • 1 team / community photo card Blocked — needs a crew photo from Gary

Rest of the year

Committed cadence is roughly 10–11 pieces a week
September
Storm Season & Fall Prep
15 of 44 built
Highest-intent month of the quarter for generators and surge protection. Review-heavy on purpose — proof converts hardest against an urgent need.
October
Winter-Ready & Holiday Safety
0 of 44 built
Space heaters, holiday light loads, detector batteries tied to the Nov 1 time change. Eight review videos have no confirmed source — decision point ~Sept 20.
November
Not yet planned
Scope doc ends at October
Needs a theme and a piece count before the end of September so production doesn't stall over Thanksgiving.
December
Not yet planned
Scope doc ends at October
Winter storm season, holiday lighting load, year-end thank you. Plan alongside November.

Open items

  • Gary Send four real customer reviews From PulseM. They drop straight into the existing card template — this unblocks four stills and starts the review-video fallback for October.
  • Gary One photo of the crew or a Love Thy Neighbor job Community and team posts are the highest-trust format we have and we have zero real photos to work from.
  • Crew Ten job clips across September Two a week. Panel swaps, generator installs, EV chargers, storm damage. Brief is at the top of this page.
  • Danielle Five TikTok posts before the month ends TikTok uploads can't be automated — the editor never renders. September has nothing scheduled there yet.
  • Danielle Delete the 13 stale YouTube drafts They carry "Free estimates · Trusted since 1984" burned into the footage. Publishing one would breach the compliance rule.
  • DirecTech Schedule the four finished cards Tree limb, outage restart, post-storm signs, fall service. Blocked only on folder access.
  • DirecTech Build the end-card signature 1.5 seconds: power-up sound, then a real voice saying "Craddock's. Love thy neighbor." Appended to every video from here on.
  • DirecTech Plan November and December The scope document stops at October. Needs themes and counts before the end of September.